We’re tired of seeing companies smack themselves silly. If these five warning signs sound familiar, you or someone you know is heading towards value stagnation.
Warning № 1
Your customers don’t care about your org chart.
Put all your focus on your customer or someone else will.
Principle № 1
Find ways to get your teams closer to the customer.
Talk to them, understand them, build for them. Repeat.
Sound familiar? Let’s chat.
Warning № 2
The race towards mediocrity is a costly, fear-driven pitfall. Success requires risk and individuality. With whipped cream and a cherry on top.
Principle № 2
Free your brand from bland. You wouldn’t wear the same thing as your competitor, so why should your brand? Burn the moodboards and figure out what is truly distinctive about your voice.
Is this you? Let’s chat.
Warning № 3
Word vomit is a compounding cost that wastes your marketing budget and your audience’s attention.
Principle № 3
Repeatability is the cheapest, most impactful marketing you’ll get. Try introducing your brand in the same way you introduce yourself. Big ideas first, little details as you get to know each other.
Ring a bell? Let’s chat.
Warning № 4
A major consultant’s advice will always be a predictable average of current best practices, not the material of bold differentiation. Over-analysis is not a substitute for imagination.
Principle № 4
A rough prototype is worth a thousand presentation decks. No deck, research, or data in the world can answer the question: Will it succeed?
Feeling it? Let’s chat.
Warning № 5
Your brand lives in every part of your customer journey. Especially the worst parts. Why spend a million dollars on a Super Bowl campaign if your product doesn’t live up to the hype?
Principle № 5
Start with the eyesores and the potholes. You have to make them look, then you have to make them care, and then they’ll want to buy. A consistent user journey and experience is everything.
Seem relevent? Let’s chat.
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We’re 3 studios who handle strategy, identity, and activating brands. We continually encounter and fix the same problems. Problems that compound to drive down the value these businesses bring to customers and investors alike.
Grab some time with us and talk through how your company can eliminate self-inflicted value decay.
Grab some time with us and talk through how your company can eliminate self-inflicted value decay.
Let’s get in the ring!
Made with tough love by:
